You may have seen our Huffington Post blog on what poptical campaigns can learn from nonprofits, but the lessons go both ways. In her article for the Direct Marketing Association of Washington (DMAW), CDR President Angela Struebing explains that this election...
As the days grow longer and the sun shines brighter, it’s time to let some light in and clean out those pesky cobwebs that may be lurking around your email file and hindering your performance. Here are some of our favorite Spring Cleaning measures to help improve the efficiency and effectiveness of your email...
You may think fundraising for political candidates is completely different from nonprofit fundraising, but there are lessons to be learned across both verticals. In her recent blog post for The Huffington Post CDR President Angela Struebing explores
Everyone loves a good Easter egg hunt, and it’s especially nice when fundraisers find hidden gems in client data! In her blog post for Direct to Donor, CDR President Angela Struebing uncovers data eggs that lead to big wins for nonprofits.
Word of mouth. When it’s positive, it’s the most powerful type of promotion out there. This is why peer-to-peer fundraising is so popular. It leverages your supporters to fundraise on your organization’s behalf. It resonates with potential donors because participants can tell – in their own words – why they ca...
Santa Claus has come and gone which can only mean one thing – tax season is upon us! Although charitable organizations are not required by law to mail tax statements to their donors*, doing so can be beneficial in a number of ways. It offers your donors a service and thanks them for their contributions over the past year. It also reminds t...
As we close the books on 2015 I can’t help but ponder about what’s in store for non-profits in the year ahead. In an industry that’s become so multi-faceted there&...
Want in on a little-known secret?  Wealthy people aren’t the primary group leaving bequests to charities. It’s the little old ladies faithfully writing checks each month. In fact, according to the Institute of Charitable Giving, 82 percent of bequests come from donors with a net worth under $3 million dollars. In her latest NonP...
A recent DMAW Lunch and Learn presentation entitled “Leverage Telemarketing to Fuel Sustainer Growth and Revenue” provided listeners with the case for implementing a telemarketing sustainer program and tips for a successful campaign. See a recap that CDR Senior Account Executive Alica Toles provided in a recent DMAW blog post:
There was a lot of expert advice given at Blackbaud’s 2015 conference bbcon, held this year in Austin, Texas.  The nonprofit technology provider illustrated that the world of do-gooders is getting bigger, but what does that mean for nonprofit fundraisers? Here are five key take-aways:    1. It'...
Looking for a way to turbo-charge your year-end fundraising or membership results? Consider use of a lightbox. Sometimes referred to as a homepage takeover, a lightbox allows you to display content as an overlat atop a main page while the content of that page is darkened and inactivated in the background. It's a proven tactic to help raise c...
Are you ready for the giving season? For charitable organizations, a considerable amount of donations occur in the last three months of the year. You don’t want to miss an opportunity! Take a look at some tips Katy Jordan, our VP of Integrated Marketing, shared in her latest DMAW blog post
Chances are you have heard these acronyms flying around. But what exactly do they all mean? Let’s start with SEM (search engine marketing), not to be confused with SEO (search engine optimization).   What is search engine marketing (SEM)?   S...
This post was originally featured on American News Report.   As fundraisers, we know that our donors are the driving force behind everything we do. They are the compassionate people who are connected to our causes and invest in our organizations. So why waste a moment talking to them as if they were stran...