As we close the books on 2015 I can’t help but ponder about what’s in store for non-profits in the year ahead. In an industry that’s become so multi-faceted there&...
Want in on a little-known secret?  Wealthy people aren’t the primary group leaving bequests to charities. It’s the little old ladies faithfully writing checks each month. In fact, according to the Institute of Charitable Giving, 82 percent of bequests come from donors with a net worth under $3 million dollars. In her latest NonP...
A recent DMAW Lunch and Learn presentation entitled “Leverage Telemarketing to Fuel Sustainer Growth and Revenue” provided listeners with the case for implementing a telemarketing sustainer program and tips for a successful campaign. See a recap that CDR Senior Account Executive Alica Toles provided in a recent DMAW blog post:
There was a lot of expert advice given at Blackbaud’s 2015 conference bbcon, held this year in Austin, Texas.  The nonprofit technology provider illustrated that the world of do-gooders is getting bigger, but what does that mean for nonprofit fundraisers? Here are five key take-aways:    1. It'...
Looking for a way to turbo-charge your year-end fundraising or membership results? Consider use of a lightbox. Sometimes referred to as a homepage takeover, a lightbox allows you to display content as an overlat atop a main page while the content of that page is darkened and inactivated in the background. It's a proven tactic to help raise c...
Are you ready for the giving season? For charitable organizations, a considerable amount of donations occur in the last three months of the year. You don’t want to miss an opportunity! Take a look at some tips Katy Jordan, our VP of Integrated Marketing, shared in her latest DMAW blog post
Chances are you have heard these acronyms flying around. But what exactly do they all mean? Let’s start with SEM (search engine marketing), not to be confused with SEO (search engine optimization).   What is search engine marketing (SEM)?   S...
This post was originally featured on American News Report.   As fundraisers, we know that our donors are the driving force behind everything we do. They are the compassionate people who are connected to our causes and invest in our organizations. So why waste a moment talking to them as if they were stran...