With so many recent hurricanes and natural disasters, you might begin to wonder whether your organization will see a dip in revenue this fall due to people giving to disaster relief campaigns. To put it simply, it’s unlikely. After Hurricane Katrina, according to the Association of Fundraising Professionals State...
Each month, CDR features a spotlight of one of our employees. This month we are learning more about Kevin Payne, Associate Account Director. What is your favorite thing about working at CDR?  I enjoy the people and the camaraderie amongst us. What is your guilty pleasure? 
Each month, CDR features a spotlight of one of our employees. This month we are learning more about Bethany Kerley, Production Manager.    What is your guilty pleasure?   Weekend naps in our seasons room—listening to the birds, the breeze and nature. 
The original article appeared in the July 2017 issue of DMAW’s Advents. Summer is here, and it’s the perfect time of year for beach visits, fireworks, barbeques, and…stocking stuffers?! Yes, if you’re a direct response marketing professional, sugar plums should be dancing in your hea...
I know that creeping feeling of dread.  It's that time – the end of the fiscal year and your organization needs a prospecting direct mail budget - a roadmap to guide the path to success, helping grow the donor file next year instead of just counting up the losses... The clock is ticking, but all those numbers!  All. That. Dat...
Relationships are everything in business – and that’s no different for nonprofits, or direct marketers. We were flattered to be included in the recent NonProfit PRO article, Direct Marketing Fundraising L...
Summer is a perfect time to catch up on good books. Not only salacious romance novels and suspenseful mysteries, but also reading that can advance your skills, career and overall perspective. Looking for a management page-turner? A book about a nonprofit pioneer that you just can’t put down? I was too. I asked some colleagues for...
Last year saw many people become so emotionally charged that they acted or donated to nonprofit organizations – often for the first time. From everything we see so far, 2017 isn’t going to be any different. So, how can nonprofits best cultivate these new prospects and donors and ensure they stay around once their...
How does your organization's culture impact the work of your nonprofit? Digital project manager Upma Kapoor shares some tips in Georgetown University Center for Social Impact Communication online magazine, The Blur, after attending Be...
Around this time two years ago, I was in my last semester at Elon University and about to graduate with a degree in marketing.  Like many other seniors, I was worried about what my future would look like. Good fortune was with me, though, and I landed at CDR Fundraising Group soon after, where I enthusiastically began my career in direct re...