Full Blog Posts

  • A good script, strong donation asks and persuasive upsells are common tools used to achieve call center results. Now, with new call center platform features, there are even more resources available.  
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  • Here are five best practices you can use to optimize the ROI of your inbound telemarketing efforts. 
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  • 1. Daily Reporting 
    • ​Ask the call center to provide a high level report that gives a quick summary and recap of volume, call handling and  results by toll free number (source).  Other metrics to include in the report: 
  • You may have seen our Huffington Post blog on what political campaigns can learn from nonprofits, but the lessons go both ways. In her article for the Direct Marketing Association of Washington (DMAW), CDR President Angela Struebing explains that this election cycle can teach nonprofits to be more flexible, digitally focused and highly targeted in their marketing.  
  • As the days grow longer and the sun shines brighter, it’s time to let some light in and clean out those pesky cobwebs that may be lurking around your email file and hindering your performance. Here are some of our favorite Spring Cleaning measures to help improve the efficiency and effectiveness of your email file:
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    • 1. Assess: Do a top to bottom, nook and cranny inspection of your email program – what’s working, what... Read More
  • You may think fundraising for political candidates is completely different from nonprofit fundraising, but there are lessons to be learned across both verticals. In her recent blog post for The Huffington Post CDR President Angela Struebing explores “Lessons Political Campaigns Can Learn from Nonprofits."
  • Everyone loves a good Easter egg hunt, and it’s especially nice when fundraisers find hidden gems in client data! In her blog post for Direct to Donor, CDR President Angela Struebing uncovers data eggs that lead to big wins for nonprofits.