Let's face it, all direct-response agencies use data … tout data … believe in data. CDR is no exception—but we do not accrue data for data's sake. Data must be used to deliver actionable solutions, to strengthen donor relationships and increase net revenue.
Agency Plus™, a proprietary system developed exclusively for CDR clients, drives strategic and production decision-making, reduces the guesswork surrounding testing, and improves results and net revenue. CDR client programs are guided by the accrued knowledge of package and list testing across 50+ different client programs over 20 years.
In addition, our team of strategists employ a full spectrum of traditional and cutting-edge data discovery tools—revenue projection, database co-ops, data appends and other data integration tools, predictive models, attribution models, online behavior analytics (including cookie tracking and Google analytics), and more—to build a 360-degree perspective of nonprofit donor segments. We also generate ad hoc and customized analytic solutions to address any number of programmatic and organizational challenges.