Leadership


CDR Fundraising Group professionals power the industry. We lecture, write, volunteer, govern, and plan across the network of trade groups, social media, and journals that support the art and science of direct marketing fundraising. This involvement strengthens our already-proficient professional skill sets and makes us the best possible partners for our clients.

Lisa Scott Benson

Lisa Scott Benson

CEO

Lisa joined CDR and MDM in April of this year. Prior to this, Lisa served first as chief strategy officer and then president of One & All (the recently merged agencies formerly known as Russ Reid and Grizzard). Lisa brings deep and complementary experience to the CDR leadership team, having spent extensive time working alongside organizations that include Operation Smile, World Vision US, World Vision Canada, American Red Cross, St. Jude Children’s Research Hospital, Mercy Ships, Best Friends Animal Society, and many rescue missions and food banks across the U.S. and Canada. Lisa has a demonstrated track record of developing and maintaining high-performing teams that deliver strong results for clients. She has led groundbreaking marketing efforts, opening up new sources of revenue for clients who aim to increase their impact. In addition to her time at One & All, Lisa has worked for agencies including McCann, Grey, Direct Partners and FCB, learning from the efforts of commercial clients and applying that knowledge to help the nonprofit community continue to stretch into new areas of opportunity. Lisa has an undergraduate degree from Westmont College in philosophy and has benefitted from the Omnicom Executive Leadership Program in conjunction with Harvard Business School and Babson College.

Contact: lscottbenson@cdrfg.com